Ethno-pop artist Vilma Jää draws her strength from strong emotions and dark themes, bringing folk musicinto the present in a unique way. Traditional instruments merge with synthetic beats, where Finno-Ugric vocal tradition meets the aesthetics of modern pop.

Her role as the folk singer in Kaija Saariaho’s opera Innocence brought her international recognition, and her album “Kosto” (2023) sealed her place at the forefront of Finnish music scene. The album won the “Etno of the Year” at the Emma Gala and the “Folk Music Album of the Year” at the Eläköön FOLK! gala. Jää released her second album “Loitsui ja taikoi” in May 2026 and it has recieved several praising reviews. Vilma’s unique voice and bold style of expression create moods that range from respect for tradition to creative experimentation.

Vilma Jää’s music is a bridge between generations: it appeals to both those who appreciate tradition and those who seek contemporary rhythms. Her songs are strong statements about the environment and humanity’s place in the world. A charismatic stage performer who gives folk music a new face by building a new world upon tradition.