Saura Booking Agencyn perustaja ja toimitusjohtaja Johanna Sauram\u00e4ki on palkittu Vuoden agenttina Music x Media Industry Awards -gaalassa 2026.<\/strong><\/h3>\nTunnustus tuntuu erityisen merkitykselliselt\u00e4 pienelle, itsen\u00e4iselle agentuurille, joka on alusta l\u00e4htien halunnut tehd\u00e4 asioita hieman omalla tavallaan.<\/p>\n
Saura Booking syntyi vuonna 2014 rakkaudesta el\u00e4v\u00e4\u00e4n musiikkiin ja halusta auttaa omaleimaisia suomalaisia artisteja l\u00f6yt\u00e4m\u00e4\u00e4n yleis\u00f6ns\u00e4 my\u00f6s Suomen rajojen ulkopuolelta. Vuosien aikana ty\u00f6 on vienyt Sauraa klubeilta ja pienilt\u00e4 festivaaleilta kansainv\u00e4lisille areenoille, showcase-tapahtumiin ja musiikkialan verkostoihin ymp\u00e4ri maailmaa.<\/p>\n
Ty\u00f6n ytimess\u00e4 ovat kuitenkin edelleen samat asiat: artistin pitk\u00e4j\u00e4nteinen ura, musiikin monimuotoisuus ja ajatus siit\u00e4, ett\u00e4 my\u00f6s marginaaleista, kulttuurisista juurista ja vahvasta omaleimaisuudesta nousevalla musiikilla on paikkansa kansainv\u00e4lisill\u00e4 lavoilla.<\/p>\n
Saura Bookingin ty\u00f6ss\u00e4 kulkevat mukana my\u00f6s ymp\u00e4rist\u00f6vastuu, sosiaalinen oikeudenmukaisuus sek\u00e4 kulttuurisen monimuotoisuuden ja perinteiden vaaliminen. Kansainv\u00e4listyminen ei meille tarkoita vain mahdollisimman montaa lentoa mahdollisimman kauas, vaan kest\u00e4vien verkostojen ja pitk\u00e4aikaisten suhteiden rakentamista artistien, tapahtumien ja ihmisten v\u00e4lille.<\/p>\n
Vuoden agentti -palkinto on ennen kaikkea tunnustus t\u00e4st\u00e4 pitk\u00e4j\u00e4nteisest\u00e4 ty\u00f6st\u00e4.<\/p>\n
\u201dOlen t\u00e4st\u00e4 palkinnosta valtavan onnellinen ja v\u00e4h\u00e4n h\u00e4keltynytkin. Agentin ty\u00f6 tapahtuu suurelta osin kulisseissa. Meid\u00e4n teht\u00e4v\u00e4mme on saada artistit n\u00e4kyviin, ei itse\u00e4mme. Siksi tuntuu erityiselt\u00e4, ett\u00e4 joku on huomannut my\u00f6s sen ty\u00f6n, jota siell\u00e4 taustalla tehd\u00e4\u00e4n. <\/em>Ajattelen t\u00e4m\u00e4n tunnustuksena my\u00f6s rohkeudelle uskoa musiikkiin, joka ei aina mahdu kaikkein helpoimpiin lokeroihin. Olen saanut tehd\u00e4 t\u00f6it\u00e4 aivan poikkeuksellisten artistien kanssa ja n\u00e4hd\u00e4, kuinka suomalainen musiikki koskettaa ihmisi\u00e4 eri puolilla maailmaa. Se on edelleen t\u00e4m\u00e4n ty\u00f6n hienoin asia.”<\/em><\/p>\nSauram\u00e4ki haluaa jakaa tunnustuksen my\u00f6s ymp\u00e4rill\u00e4\u00e4n olevien ihmisten kanssa.<\/p>\n
\u201dMik\u00e4\u00e4n t\u00e4st\u00e4 ei synny yksin. Saura on meid\u00e4n tiimimme, artistimme, yhteisty\u00f6kumppanimme ja valtava kansainv\u00e4linen verkosto ihmisi\u00e4, joiden kanssa olemme vuosien mittaan l\u00f6yt\u00e4neet toisemme. T\u00e4m\u00e4 palkinto kuuluu v\u00e4h\u00e4n meille kaikille.\u201d<\/em><\/p>\nVuoden agentti -tunnustus ei my\u00f6sk\u00e4\u00e4n tunnu Saurassa p\u00e4\u00e4tepisteelt\u00e4. P\u00e4invastoin. Edess\u00e4 on uusia levyj\u00e4, kiertueita ja kansainv\u00e4lisi\u00e4 avauksia sek\u00e4 ty\u00f6t\u00e4 sen puolesta, ett\u00e4 suomalainen musiikki \u2013 my\u00f6s se omalaatuisin, juurevin, rohkein ja vaikeimmin lokeroitava \u2013 l\u00f6yt\u00e4isi tiens\u00e4 uusien yleis\u00f6jen luo.<\/p>\n
Kiitos Music x Media ja Industry Awards t\u00e4st\u00e4 valtavan arvokkaasta tunnustuksesta. Ja ennen kaikkea kiitos artisteillemme luottamuksesta.<\/p>\n
T\u00e4st\u00e4 jatketaan.<\/p>\n
ENGLISH<\/strong><\/p>\nSaura Booking Agency\u2019s founder and CEO Johanna Sauram\u00e4ki has been named Agent of the Year at the 2026 Music x Media Industry Awards.
\n<\/strong><\/h3>\nThe award is a meaningful recognition for a small, independent agency that has been doing things its own way.<\/p>\n
Saura Booking was founded in 2014 out of a love for live music and a desire to help distinctive artists find their audiences, both in Finland and beyond its borders. From the beginning, the vision has been to champion music that stands out, crosses boundaries and deserves to be heard on international stages.<\/p>\n
\u201cI’m incredibly happy and a little overwhelmed by this award. Much of an agent\u2019s work happens behind the scenes, so it feels special to have that work recognised. I see this as a tribute to the courage to believe in music that doesn’t always fit into the easiest categories.”<\/em><\/p>\nJohanna also shares the recognition with Saura\u2019s artists, team, collaborators and international network.
\n\u201cThis is never a one-person achievement. This award belongs, in a way, to all of us.\u201d<\/em><\/p>\nThank you, Music x Media and Industry Awards, for this recognition \u2013 and above all, thank you to our artists for your trust!<\/p>\n
The work continues \u2013 with new music, new encounters and new horizons ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"
Saura Booking Agencyn perustaja ja toimitusjohtaja Johanna Sauram\u00e4ki on palkittu Vuoden agenttina Music x Media Industry Awards -gaalassa 2026. Tunnustus tuntuu erityisen merkitykselliselt\u00e4 pienelle, itsen\u00e4iselle agentuurille, joka on alusta l\u00e4htien halunnut tehd\u00e4 asioita hieman omalla tavallaan. Saura Booking syntyi vuonna 2014 rakkaudesta el\u00e4v\u00e4\u00e4n musiikkiin ja halusta auttaa omaleimaisia suomalaisia artisteja l\u00f6yt\u00e4m\u00e4\u00e4n yleis\u00f6ns\u00e4 my\u00f6s Suomen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[603],"tags":[],"class_list":["post-6360","post","type-post","status-publish","format-standard","hentry","category-news-from"],"yoast_head":"\n
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